Free Facebook Split Test Using Meta Content A/B Tests Feature

Can you guess which post gets the best results? With A/B Testing, you can see which post performs best without having to spend any money!

This feature lets you test up to 4 versions of a post against each other to see which one your audience likes most. Let’s say you want to post video content and you’re not sure which video can generate the most 1-min views. By running variations of the same post for a specified period, you’ll be able to determine the highest performer based on the metric that’s being measured. The winner gets automatically posted to your business page.

From then on, only the best version of posts is shown in the timeline without breaking the bank!

Perks of Meta Business Suite’s Post Testing

Compare anything from video content to titles, thumbnails, and descriptions.

Testa maximum of 4 posts against each other.

Get results in as little as 10 minutes.

Publish with confidence by using actionable data to inform your decisions.

Apply what you learn in each test to future videos and keep growing your audience.

Important things to note:

• After the test is over, test variants will continue to show up in Feeds for the people who saw them. On your Page, however, people will only see the winning post.
• If you want to choose your own winner, you must manually stop the test before it ends. If the test ends automatically and the posted video is not the one you wanted to win, you can manually publish another post.
• At this time, video posts can only be tested against other video posts, but link, photo and text posts can all be tested against one another.

(source: https://business.facebook.com/creatorstudio/post_testing)

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