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The Digital Marketer

The Digital Marketer

01

Who I Am

I am Kennard Morgan M. Ilagan, a (BFA) Visual Communications graduate from University of the Philippines-Diliman. As a professional in the graphic design industry since 2011, I try to be on top of the latest trends and technology.

Over the years I’ve seen how digital media has evolved to give businesses new ways to connect with their customers and influenced my work. Something that started in 2017. From there, I began to learn and integrate digital marketing into my work.

Today, I’m a digital marketing consultant helping business owners grow sales and win customers by providing the right digital marketing services.

Kennard Morgan M. Ilagan

Digital Marketing Specialist – KiDigital

02

I Am Certified

Over the course of my career, I managed to not only build on experience but also equipped myself with the latest knowledge and techniques to use in the digital arena. My unique background gives me the edge when it comes to knowing what works and what doesn’t when it comes to effective digital marketing strategies. Check out my accumulated certifications from top marketing academies.

03

My Timeline

This is a timeline of my experience, from being an employee, to teaching and now an owner of a consultancy enterprise. I have chosen this career path because I love what I do and am passionate about it.

2017

Shift to the Digital Space

It was in this year when I saw the ongoing trend in digital marketing. And ever since then I have been working in the digital space. Today, I offer the following services:

  1. Audit and Consultancy
  2. Creative Services
  3. Facebook Marketing
  4. Google Advertising
  5. Search Engine Optimization
  6. Website Development

2012

Personal Brand Launch and Teaching

I launched my first personal brand which was ‘I Ken Design’ along with a website to start catering professionally to companies needing graphic design services.

In the same year, I also started teaching Multimedia Arts at Lyceum of the Philippines University – Batangas, where I was a special lecturer. The courses included Advertising, Marketing, Computer Graphics, Web Design & Development, Desktop Publishing, 3D Animation, Photography, and Video Editing. Lastly, I co-founded Multimedia Arts for Innovative Artists (MAFIA), the sole Multimedia Arts-related organization in the university at the time. I then transferred to iAcademy in Makati after 5.5 years in LPU to teach the same courses.

2011

Brief Corporate Stint to Freelancing

I got hired as a Corporate Communications Officer in Vista Land and Lifescapes Inc. right after graduation. Here are some of my accomplishments during the short tenure:

  1. Designed billboards for various Camella locations in the south
  2. Did ocular visits to the company’s real estate properties to increase brand familiarity
  3. Worked on the launching of Camella Condo Homes
  4. Set up three pull-up banner ads for Pine Crest Condominium stall in SM North Edsa
  5. Designed the billboard of Madison Place Condominium in Cubao
  6. Designed and placed the advertisements of Camella Pacific Residences in prominent newspapers

The most important lesson I realized at this company was that I prefer to work with people. Not in front of the computer all day but with people and face-to-face.

SCAM ALERT!

It has come to our attention that scammers are pretending to be our brand representatives, enticing unsuspecting individuals with false promises of easy money. Beware that these scammers deceptively require victims to deposit cash into a specified account as a condition to proceed. We want to underscore that this is a SCAM.